Amazon Rivet
Experiential, Headlines, Social
Amazon needed help launching their new furniture line sold exclusively online. So to get furniture shoppers past the barrier of buying online we brought the furniture to them. 4 offline showrooms each with a unique style, storyline, and messaging targeted at the lifestyle of buyers in that major city.
We partnered with interior design influencer, Orlando Soriano and created some playful videos that educated people on how to easily update their space with a few simple items.