Amazon Basics
Social Videos & Digital Campaign
Amazon asked needed help rolling out their new everyday essentials brand, Amazon Basics. We crafted a brand voice, look and feel, and then ran an all-out-blitz campaign that met their customer base where they were sure to be: online. Messaging introduced the new brand and slew of products while reminding people why they love shopping on Amazon: good deals, customer-reviewed products, and fast shipping.
Amazon customer reviews account for more sales than any other point of communication on the site. Instead of going to pet owners we tapped those customers with firsthand knowledge who use the products morning, noon and night.