Stranger Things
OOH, Interactive Stunt, Direct Mailer
How do you get people excited about a show set in the ‘80s? Create a retro campaign using only advertising mediums of the time and give it a working 800 number filled with easter eggs and teasers. The vintage billboards grabbed attention and, once fans called the number, word of the stunt hit modern outlets giving our ‘80s ad-campaign internet-age buzz.
Case Study
A few lucky callers received a direct mailer designed to feel like a souvenir kit from a shady1980s research corporation pretending to be a harmless power company.